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If you are looking for a PPC consultant, here are

If you are looking for a PPC consultant, here are some tips to help you out and make sure you find a good one:

Does the consultant require a monthly fee to monitor and tweak the campaign? If they don’t or they have extremely expensive setup fees, I would run away fast! Daily management is needed for any good campaign!

Does the consultant have good references and testimonials? Be sure to CALL or EMAIL them before you pay anything for the service. This is critical and due diligence requires it!
Does the consultant mention tracking and analytics? If they don’t keep calling to find another firm. This is the most critical part. It does not matter how many people click on your Ad, remember, Google gets paid for EACH click (if you setup your campaign that way)… so the important thing is conversion.. you have to have tracking to see conversion…

Some some tips I thought I would share. Of course, we do all the above

LinkedIn tip: See who sees you!

I was thinking today something I had not checked in a long time… You looks at your LinkedIn profile! You need to check this out at least once a month. It can be a goldmine. If they are connected to you, be sure to send them a nice message like:

“Hey, I wanted to see how you are doing” or “Are you still working for that XYZ company?”

Don’t mention you know they looked at your profile, but send a nice message to connect again… After all, that is what “social” media is all about, connecting and keeping connections open.

By the way, if you want to see this, log in to LinkedIn and click on your “profile” link and look down the page on the left…

Small Biz: Why you need mobile tools

Owning your own small business is a thrilling and yet often overwhelming experience. With the right tools, you will be able to succeed and see your business grow; however, a lack of ability to keep up with your work and employees is certain death for your business. With the help of mobile tools, you can stay in touch with sales, appointments, and orders from the comfort of your phone without having to devote your entire life to the office.

Mobile applications can be installed on your iphone or other mobile device.

The following will explain 10 of the top reasons why you should choose mobile applications to keep up with your small business even when you are not at the workplace.

1. Free to spend time with family. When you own your own business, it often seems that you have to become a slave to your work, sacrificing family time to keep up with the orders. By using mobile or ipad applications, you can continue to spend time with the people you care about the most while always having your business at your finger-tips.

2. Prepared for emergencies. Emergencies can come up at any minute, in many different forms. Whither it’s a long-time stay at the hospital with a close family member or a delay due to a flat tire, you will always be able to keep up with your business by using the custom development on your mobile device.

3. Keep workers on the same track. By using mobile applications to create groups, all of your employees can communicate with each other and with you no matter where they are located. This will help to keep everyone working together on the same track and with the same goal.

4. Control orders. With custom development that is set up exclusively for your business, you can use your cell phone to keep up with orders. Never again will you have to worry about loosing or misplacing an order. With all the information stored on your phone, you can view it from the comfort of a restaurant while you take a lunch break.

5. Schedule appointments. Not only will mobile applications allow you to keep up with orders, but they will also help you keep up with your appointments. Never again will you find yourself taking a midnight run to the office to see when you are supposed to meet with a client; you can now use your iphone or ipad to view the information without getting out of bed.

6. Keep up with sales. Special dashboards will allow you to keep up with sales from you phone. No matter where you are, be it down the road or visiting a foreign country, you can use your mobile applications to see how your business is doing and how sales have recently gone. This information will also allow you to view statistics such as your website activity.

7. Set up projects. From your cell phone, you can set up a group for a certain project, allowing employees and others who are involved to stay connected through social media. By using your phone, you can keep everyone updated on the project’s progress and what they need to individually do to make this dream come true.

8. Find work. You can use your mobile applications to create resumes and find jobs which your business could handle.

9. Update social media. You can also update your website, blog, and facebook from your mobile device, allowing others to keep up with your business every time that something new happens. If a new product comes in, just send out a notice on your facebook so that all your fans will immediately know about it.

10. Send email. You will be able to send emails from you phone, giving you the ability to keep employees and customers up-to-date with important information.

With mobile applications, keeping up with your business is easier than ever before. Giving you a good balance between life outside of the office and the ability to always keep up with your job, mobile applications are a must for anyone who runs their own business.

Knovial is a business which specializes in custom development for your business and mobile device. Visit http://knovial.com/326.html today to see what they can do to improve your business today.

small business in the us

As 2010 comes to an end and I reflect on all the challenges I have had this year as a small business, a consultant, a husband, and a father… I can’t help but wonder what 2011 will bring? What is small business and startups and the families that endure them going to experience next?

2010 brought with it incredible challenges with our banking system, banks taking back business loans, causing countless good business to shut their doors and wonder… Why did I start this business?

We saw incredible decreases in our home valuations and net worths… As the stock market climbed to new heights and big corporations sit on the most cash they have had in decades…

For the small business, it is survival and trying to find the way out. From my experiences putting sales teams together and working on many different businesses, your true focus needs to on marketing (SEO, social media, email, and SEM) and lead management.

If you have a good idea that makes money, stick with it! Try different approaches to marketing and stick with repetition. Don’t just try something once, try multiple times and measure the results.

I wish every small business owner a Happy New Year!!!

Why Knovial?

It all started 14 years ago when I started building custom websites for small businesses… What a challenge that was! I was basically working around the clock, everyone needed changes all the time!

Once Internet technology really started to evolve, about 8 years ago I started one of the first content management platforms that let anyone update their web content using access and asp! It worked great, but I son found out everyone had different needs, like custom forms, e-commerce and more…

I had to make a decision, do i do custom projects or try and build generic features that the entire customer base could use and benefit from? Custom is a lot easier! I choose the generic route and 8 years later i am excited about what Knovial has truly become… a single database that integrates web cms, e-commerce, custom forms (the client can easily create and manage), sales crm tools, and marketing tools that allow us to build powerful internet based businesses!

Not to mention the latest in iPhone and iPad social media and blogging tools and a new sales crm app in the way!!!

I am optimistic that 2011 will be the year that Knovial is found out by hundreds of companies looking for an easier way to do business online. Ey would you not want your web, sales, and marketing managed and supported by a single company?

anywhere technology

I have to say, with all the news apps and mobile devices, it looks like we will be able to connect and interact from anywhere…

A little history, I was a consultant and I had one of the first blackberries… I could type in the dark with it! I probably did about 300 or more messages a day! Now, with iphones and iPads, I might not be able to send as many messages as fast, but i can do a lot more!

Now I can write a blog on my iPad (doing this one right next to my kids watching Tinker Bell)! No worries, I have seen it a 100 times!

At Knovial we are working on an array of mobile apps, social media, blogging, sales, even an app to help relationships! How exciting!

One thing remains, any good business needs a solid database! Be sure you to check our site out in about 30 days and you will see what you need to have a truly SOCIAL business online!

You have to get one: iPad

I think I speak for everyone, the apple iPad is a must have. I have two kids and they both absolutely love the educational games and things they can do on it!

I also love the portability of it. The idea that I can just read a book, read the news, check the weather, etc…. Anytime and anywhere with complete ease — is awesome!

But, let’s think about it for business… Now the small business can finally be connected with everything they need to be…. Their website, social media, blogging (this was written on my iPad!), projects and more.

Imagine, not having to boot up that terrible old laptop and just do what you need to do and move on! That is what business is supposed to be about…. The business!

KnovialBLOG- are you ready to blog from anywhere?

Are you ready to easily blog on your iPhone or iPad? We are almost ready to submit KnovialBLOG to the AppStore!

Pretty soon our Knovial CMS clients will be able to blog on the go and have their blogs automatically post to blogger.com and wordpress! Not to mention their website too! Get ready to write some blogs!

KnovialSOCIAL – new iPhone and iPad app

We are excited to announce that we just submitted KnovialSOCIAL to the AppStore for approval so our clients can start updating all their social media sites using an iPhone or iPad!

The application makes it very easy to update twitter, Facebook and LinkedIn at one time! More to come!